Traffic Results and Visual Upgrades for a Local Service Business

Two months of data starting from a daily average of 0 online guests.

Total Search Clicks

0 K

Impressions

0 M

Recorded Active Users

0 k

Organic Reach Increase

0 %

A Single Source of Truth

Before diving into a scaling strategy, we hashed out a single source of truth document. It contains all the guidelines for any content creation related to the brand as well as the philosophy around the WinterGreen creative infrastructure.

Spec Sheets

It's one thing to provide the information needed so that prospective landscapers, commercial and residential builders, and architects, can conduct proper planning. It's another thing to convey competence through quality spec sheets. These spec sheets provide a tremendous upgrade to the DIY versions of the past.

Sales Material

Once we defined six new market segments so we can niche down sales channels, we designed six corresponding custom print pieces to elaborate on the benefits of turf for pets, residential lawns, commercial amenities, playgrounds, pools, chip and put courses, etc.

Tradeshow
Booth Design

Utilizing the new iconography, product photos and various aerial shots provided by Eric Cabrera with Elevate Droning, we designed an eye-catching display to draw interest from prospective landscapers, architects, etc. In addition, we weaved drone video footage into a looping video to showcase WinterGreen's most magnificent installations.

Custom Iconography

Product Photography

Product photos were upgraded from smartphone snaps to studio shot high resolution images that are tagged and ready for both digital and print applications. In addition, on-site luxury putting greens were captured by a licensed drone operator and handheld cameras.

Video Production

With such a classic American small business story, it would be a crime to keep it confined. We set up a few camera angles and talked in depth about the history, present day and future of WinterGreen. With jobsite footage provided by Elevate Droning woven throughout the narrative, we compiled the authentic story of Wintergreen Grass in 4k video.

Website Design & Copywriting

A current work in progress - preserving the SEO equity while strategically upgrading the website design to help continue improving user experience.

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Those Who Made it Had
the Audacity to Try

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We’re a full-stack digital marketing and branding studio with hubs in DFW/Central Texas and Telluride. We help businesses grow through agile, strategic marketing and branding that sticks.